Bread & Butter Pickleball Co., the Florida-based brand behind the acclaimed 2025 paddle of the year, is officially moving forward with the development of the Loco 2. Following their recent acquisition by Selkirk, the company is inviting the pickleball community to participate in the final design phase of this highly anticipated successor.
Help Shape the Loco 2
The brand has taken to social media to crowdsource the aesthetic direction of the new paddle. Because the company is moving quickly to get the product into production, they are asking fans to vote on their preferred face graphic immediately. Interested players who want to secure a spot in line for the upcoming pre-order window can send a direct message with the text "LOCO2" to the Bread & Butter Instagram account.
While full technical specifications remain under wraps, the company has teased a significant upgrade to the paddle's construction. Here is the key detail revealed so far:
- Space Dust Grit: The Loco 2 will feature this new, durable grit surface technology, designed to enhance performance and longevity on the court.
This launch marks a major milestone for Bread & Butter as they leverage the resources of their new parent company, Selkirk. Doug Sapusek, founder and CEO of Bread & Butter, noted that this partnership is intended to expand the reach of their gear to a wider audience of players while maintaining the unique, fun-focused brand identity that helped them gain a cult following. As the brand transitions into this new chapter, they remain committed to keeping their community involved in the development process, ensuring that the Loco 2 lives up to the high expectations set by its predecessor.
