JOOLA has officially announced its entry into the competitive full-foam paddle market with the upcoming release of the JOOLA POWER FX. The paddle is scheduled for a wide-scale debut on September 30, 2026, marking a significant shift in the brand's product strategy.
What We Know About the JOOLA POWER FX
While the brand has kept specific technical details under wraps, the announcement confirms that this paddle is a direct response to long-standing requests from the pickleball community. According to Gordon Kaye, the Chief Experience Officer at JOOLA, the development of the POWER FX was driven by a desire to innovate rather than simply replicate existing designs found elsewhere in the industry. For months, industry observers and players had questioned when the brand would adopt the popular full-foam construction, and JOOLA maintained that they would only move forward once they could apply their own signature approach to the technology.
As of this announcement, the following details remain pending:
- Paddle Shapes: The specific geometric profiles and dimensions of the POWER FX have not yet been disclosed.
- Technical Specifications: Details regarding core density, surface materials, and weight distribution remain unknown.
- Pricing: The manufacturer's suggested retail price has not been released.
The launch of the POWER FX follows a period of high-profile activity for JOOLA, including the February release of the JOOLA Pro V. By entering the full-foam space, JOOLA is positioning itself to compete directly in one of the most crowded and popular segments of the current pickleball equipment market. Fans of the brand and gear enthusiasts are encouraged to watch for further updates as the September 30 launch date approaches.
