Paddletek, a prominent pickleball brand, has made significant moves in the industry by acquiring PIKKL and signing top players JW Johnson, Jorja Johnson, and Tyra Black. This acquisition and the addition of these talented players to Paddletek's roster are expected to further strengthen the brand's position in the market.
The acquisition of PIKKL brings incredible technology to Paddletek, according to JW Johnson, who has tested numerous paddles. JW and Jorja Johnson, previously sponsored by Franklin, were seeking a brand that aligned with their values and could help them win. They, along with Tyra Black, who has been a PIKKL-sponsored pro for years, have joined Paddletek's impressive pro roster, which already includes names like Zane Navratil, Max Freeman, Connor Garnett, and Riley Newman.
Key Additions to Paddletek's Roster
The new signings are a significant boost to Paddletek's team, with each player bringing their unique skills and experience to the brand. The key additions include:
- JW Johnson: A top player who has tested every paddle and believes Paddletek offers the best technology and a winning-focused brand.
- Jorja Johnson: A talented player who, along with her family, values the people, culture, innovation, and commitment to excellence that Paddletek represents.
- Tyra Black: A skilled player who has been a PIKKL-sponsored pro for years and will continue to compete with Paddletek.
Ron Saslow, Founder and Managing Partner of Thirty-5 Capital, which manages the Paddletek Group, expressed excitement about the opportunity to bring together such a talented group of players. JW Johnson emphasized that the decision to join Paddletek was not about logos or contracts, but about accessing incredible technology and being part of a brand focused on winning. Jorja Johnson added that Paddletek's values and culture align with their family's, making it the right fit for the next chapter of their careers.
This move is part of the ongoing consolidation in the pickleball industry, with brands looking to expand their portfolios and talent rosters. Paddletek's acquisition of PIKKL and the signing of these top players demonstrate the brand's commitment to excellence and its desire to be a leading force in the sport.
