Fix It: Why Your Speed-Up Keeps Getting Attacked
Industry

Fix It: Why Your Speed-Up Keeps Getting Attacked

The Dink July 23, 2026 Today
The Dinkindustry
Most players treat the pickleball speed up as a point-ender. Jack Sock explains why that thinking is outdated and what to do instead.

Pickleball players often misuse the speed-up shot, treating it as a point-ender, but according to professional player Jack Sock, this approach is outdated. The key to a successful speed-up lies not in hitting the ball harder, but in hitting it smarter, with a focus on timing, target, and strategy.

The traditional view of the speed-up as a point-ender is no longer effective, as players at the 4.5 and 5.0 level have developed the skills to counter hard contact. Instead, the speed-up should be used as a setup shot, aiming to force a bad position and create an opportunity for a winning shot on the next ball. To achieve this, players should focus on deliberate location and placement, rather than simply hitting the ball as hard as possible.

Key Strategies for a Successful Speed-Up

Jack Sock identifies two specific targets that can put opponents in uncomfortable positions: the hip and the shoulder. Hitting the ball into the hip or shoulder can limit the opponent's ability to extend, reset, and return the ball, creating a weak and readable response. The goal is not to hit the ball with pace, but to place it in a way that creates a vulnerable position for the opponent.

In addition to targeting, disguise is a crucial element of a successful speed-up. Players should aim to make their speed-up look like a dink for as long as possible, using the same stance, paddle preparation, and body position. This can be achieved by making the decision to speed up late and committing quickly, without telegraphing the shot through changes in movement, grip, or paddle position.

To determine when to attempt a speed-up, players should use the following checklist:

  1. Is the ball above net height when you make contact?
  2. Are you hitting it on your forehand side, where you have the most control?
  3. Is your opponent slightly out of position or leaning the wrong way?
  4. Do you have a specific target in mind before you swing?
  5. Are you ready for the ball to come back and already planning your next shot?
If the answer to any of these questions is no, it's best to continue dinking and wait for the right opportunity to speed up.

Finally, Jack Sock notes that the forehand is generally a more effective side for speeding up, as it allows for more paddle face control, wrist involvement, and angle variation. However, this doesn't mean that players should ignore their backhand; rather, they should focus on developing their backhand skills and building dinking patterns that allow them to get the ball to their forehand side when they want to attack.

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Source
The Dink https://www.thedinkpickleball.com/why-your-pickleball-speed-up-keeps-getting-attacked/

This article was originally published by The Dink. The summary above was generated for informational purposes. For the full story, visit the original source.

Frequently Asked Questions

How big is the pickleball industry?
The pickleball industry has surpassed $2 billion in annual revenue, encompassing equipment sales, facility memberships, tournament entry fees, media rights, and sponsorship deals. The market continues to grow at double-digit rates annually as major brands and investors enter the space.
What companies are investing in pickleball?
Major corporations including Nike, Lululemon, and numerous sports franchise owners have made significant investments in pickleball. Major League Pickleball has attracted celebrity investors like LeBron James, Tom Brady, and Drew Brees, while venture capital firms are funding paddle technology startups and facility franchise chains.
Is pickleball a good business investment?
Pickleball has shown strong investment returns across multiple sectors. Dedicated facility franchises like The Picklr are expanding rapidly, equipment manufacturers are seeing double-digit growth, and media rights deals are increasing in value. The sport's broad demographic appeal and low barrier to entry make it attractive for long-term investment.

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